In a land where “from £66.30” means £99 apparently
I’m after a new rucksack, 35l – 40l, alpine style, no frills just a decent bag with straps please. One of the items I have on my shortlist is the Deuter Guide 35+, it fits the bill very well thanks. Some searching on the internet, yes I do mean googling for prices, and one of the sellers presented is Go Outdoors with a price of £66.30. No look closer the wording, in big red letters is “From £66.30″. The actual ticket price of the item is £99.00.
I’m sorry What The Actual Fuck does that mean? In my book that means you are trying to con and deceive the buying public. It has no other possible meaning. There are no options to chose from so how can it possibly mean anything other than “ooh look at the headline price”, click, oh bollocks!
I HATE this type of marketing, what I call obfuscated marketing, it demeaning, deceitful, mendacious even and should be stopped. Now up until this point I quite liked Go Outdoors but now I will give up the convenience of going to the local store and Amazon or the rest of the interweb here I come.
By the way if anyone has any recommendations for “the” rucksack to get I’d be happy to consider them.
INK361
Garmin
Marketwise Strategies
Mountain Circles
NFR
Polar Training
Tynedale Harriers
Dolphin Hotel
Galactic Teabag
Growing Old Disgracefully
Lucy Harris
Nothing Special
Erm, you’re a bit of a knob really aren’t you? It means that the recommended retail is 99 pounds, they are selling it at 66.50 and the from bit most likely means there are size options that will cost more or other optional extras. You need to buy a discount card from them specifically its 5 pounds to receive their discounted prices.
Why is this difficult to understand?
Everyone knows this is how things are presented on the internet and modern day.
Try keeping your mouth shut and not looking like an ignorant Neanderthal.
Erm indeed, it is you who have it wrong. I don’t really want to get into a tit for tat slanging match, especially with someone who won’t identify themselves. However you have quite missed the point; the RRP is not the £99 but £110, look closely that’s what it says on the item displayed. The from indeed would lead one to believe that there are options that would affect the price but there just aren’t. There never have been on that item and more to the point it is clearly illegal to describe items routinely as from a much lower price than is actually generally available exactly because it’s misleading. You imply that I’m finding difficult to understand and it differs in some way than “before”, this is how things are presented on the internet and modern day, presumably in them olden days when I was a lad? Well indeed I don’t find this kind of thing difficult to understand, usually I’m very good at it and all my clients think so when ever I have built e-commerce systems for them, they keep coming back for more. Being of the modern day and the internet doesn’t mean you have the right to be either sloppy or misleading, normal rules still apply.
As for being an ignorant Neanderthal, the implication of which is clearly you associate all Neanderthals to be ignorant. Recent research seems to show that they were a very highly developed society and not at all ignorant. That stereotype is clearly not valid at all.
MM2
Its because they sell them in different colours. Usually the less appealing colours are the cheaper price. Once they have sold out you are left with the option of buying a bag in the colours that are left and the price that matches accordingly.
This can happen a lot as the cheap price often mean people are prepared to put up with a random colour choice. I am not one of these people I prefer to pay a higher price to have the colour or spec that II desire.
I hope this has been helpful
Nope, no choices.
Hello,
I’m Brandon a member of the GO Outdoors web team. I noticed your blog and wanted to offer a response to hopefully explain the issue.
The ‘from’ price can often refer to an old item/version of the product that is only in stock in certain areas of the company. Previous models will be sold cheaper due to the new model coming in for that season, This isn’t a marketing attempt on our part, and we never overtly advertise old prices such as this in our marketing material due to not all of our stores having stock of the item.
We’re sorry for the obvious confusion and inconvenience this has caused for you. The issue has been flagged up with our content guys to make sure the correct price is now shown.
Brandon
GO Outdoors Web Team.
Hi Brandon,
Many thanks for replying to my comments and I partially accept your explanation. However I do believe that to the best of my knowledge there never has been any options on the specific Item, the Deuter Guide 35+ rucksack, that would have led to any price options. I see subsequently to my original complaint that the web site was changed and the “from” pricing removed. Both the ASA and Trading Standards have been very clear in their disapproval of using this kind of marketing even as a strap-line, where no options exist or are currently unavailable.
On a more positive note I have used your price-match-guarantee and bought the rucksack from your Newcastle store last week.
MM2
Clearly anon, above, is a far bigger knob that any others, Go Outdoors are plainly in breach of the Unfair Trading Regulations of 2008, in as much as they are practising to decieve potential buyers with a confusing and unclear pricing policy. The sort of scheme one would expect from the Daylight Market types, but seemingly unsustainable by a fixed address business. Trading Standards need to be all over these clowns.